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Yes on F Puts Housing and the economic vitality of eureka first

YES on Measure F will make desperately needed housing possible for Eureka both Downtown AND at the vacant Jacobs site while also protecting small businesses.

YES on Measure F, the Housing for All and Downtown Vitality Initiative, before voters in November is simple. It offers a path forward to:

  • Open up the Jacobs site for hundreds of units of housing for working- and middle-income families.
    • This is in addition to the affordable housing the city is also planning to build.
  • Save our Downtown small businesses by making sure they have the accessible parking they need to survive.

We all want the best for Eureka's future. YES on F provides a way to both protect Downtown and address the need for more housing. Let's choose the path to a thriving Eureka. Vote Yes on Measure F!

Why Your Neighbors are Voting Yes on F

Measure F offers added residential options, protects our downtown businesses and our tax-reliant city budget to maintain services.

Vote yes on Measure F.

Marian Brady, Former Eureka City Councilmember

Our small business is negatively impacted by the lack of parking every day. The city has promised parking for years! We've invested and we've been patiently waiting.

Cathy Weeks, Blue Ox Clothing

The Downtown/Old Town businesses will suffer if existing parking is replaced by residential housing. We do need low-cost housing, but we also need accessible parking so families can cross a street without fear and children can safely ride their bikes.

Caryn Couey, Eureka

We cherish our visitors to the Old Town and Downtown area, and we want them to feel welcome by making sure they can get here, park, do their business, and enjoy everything downtown Eureka has to offer.  Measure F is needed to ensure our businesses can stay open by providing enough parking for customers, tourists, employees, and everyone who wants to spend time in our beautiful Downtown. Right now, the city’s plan doesn’t do that and will be devastating to our local economy.

Sue Santsche, Owner of The Spa at Personal Choice

Parking downtown is very limited and a lot of people working nearby, as well as my regular customers, struggle to find parking, especially during the winter.

Measure F is the solution that doesn't take away parking for working people and our customers, and will help keep our doors open.

Jorge Bravo, Owner of Amigas Burritos

I am voting Yes on Measure F for a very important reason: Single parents need parking nearby. I was a single mom who lived in affordable housing with my child. It was not an easy place to live but we had parking. If the city takes the public parking lots in Old Town, it's going to add extreme stress to these families and be unmanageable. 

Michelle Norton, Eureka Resident

A Yes Vote Would Prevent an “Old Town Ghost Town”

October 31, 2024

At Halloween, we are eerily reminded of the haunting words from Eureka’s Downtown and Old Town small business owners and customers who warned of a future “Old Town Ghost Town.” A YES vote on Measure F can prevent it. Recorded public … read more A Yes Vote Would Prevent an “Old Town Ghost Town”

Local Businesses Have Warned City Leaders for Years of Downtown’s Demise with City’s High-Risk Housing Plan

October 30, 2024

A recent review of recorded testimony over several years showed that desperate Downtown Eureka small business owners, patrons, and planners went before city leaders to urge public discussion on how to meet state low-income housing requirements and prevent a future … read more Local Businesses Have Warned City Leaders for Years of Downtown’s Demise with City’s High-Risk Housing Plan

Business Owners Encourage a Yes on F Vote in New Video

October 29, 2024

Find Endorsements, Factsheets, Testimonials, Measure F Language, and More on the Website

October 25, 2024

Do you know someone who still has questions about Measure F? Send them to the website, YesMeasureF.org, for the most accurate, up-to-date information. Accuracy and transparency are important to a winning Yes on Measure F Campaign. That’s why you can … read more Find Endorsements, Factsheets, Testimonials, Measure F Language, and More on the Website

Measure F is Simple, and the Best Plan for Eureka’s Future

October 24, 2024

The following letter to the editor appeared in the Eureka Times-Standard on October 23, 2024.   I am a strong supporter of Measure F on the November ballot because it will protect our small businesses AND is pro-housing. Measure F is … read more Measure F is Simple, and the Best Plan for Eureka’s Future

Small Businesses Need Measure F to Survive

October 22, 2024

I am a strong supporter of Measure F for the simple reason that our local small businesses need it to survive.  Some claim that ‘Measure F is just about parking.’ That’s short-sighted. Small businesses, shops and restaurants can’t survive without … read more Small Businesses Need Measure F to Survive

Yes on Measure F is for Housing, Parking

October 21, 2024

The following letter to the editor appeared in the Eureka Times-Standard on October 19, 2024. Simply put, a NO vote on Measure F allows the City of Eureka to build multiple 4-story apartment buildings in the middle of Downtown and … read more Yes on Measure F is for Housing, Parking

A Longtime Old Town Resident Disturbed by No on F Arguments

October 17, 2024

This letter to the editor appeared in the North Coast Journal on Oct. 17, 2024. Editor: I’ve lived in Old Town for over 15 years, and I’m disturbed by the arguments many no on F people make. People really do … read more A Longtime Old Town Resident Disturbed by No on F Arguments

Join These Community Leaders in Endorsing Measure F

October 16, 2024

An impressive and still-growing list of individuals with businesses downtown has endorsed Measure F to ensure an accessible downtown while addressing Eureka’s housing needs.   Measure F is simple and does two important things for Eureka: Measure F rezones and opens … read more Join These Community Leaders in Endorsing Measure F

Vote Yes to Keep Available Parking Areas

October 16, 2024

The following Letter to the Editor appeared in the Eureka Times-Standard on October 16, 2024. Highway 101 is a major coastal traffic route. Arcata and Fortuna have their downtown areas bypassed, whereas Eureka is adversely affected by the three lanes … read more Vote Yes to Keep Available Parking Areas

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